Unfortunately, the best product in the world won’t sell well if it looks like everything else. Now that you know what you’re selling, what comes next? Your carefully made item deserves better than a bargain bin, so we’ve compiled some useful tips to help your product stand out on the shelf.

Consider Color

When designing your packaging, think carefully about color. Different colors traditionally represent certain ideas or moods— for example, red can represent love or immediacy, while green implies an eco-friendly or natural product. Don’t just pick your favorite color for the packaging; make sure there’s a reason for your choice.

Don’t Let the Message Get Muddled

Information on packaging can help consumers understand why they may want to buy it, but too much information is unappealing. Keeping your messaging simple and to the point will ensure customers understand the purpose of the product without overwhelming them with ingredients, manufacturing methods, directions, and fun facts.

Market to Your Target Audience

Different age groups look for different things in product packaging, so you must understand your target audience and market to them. Seniors don’t care if a product was featured in a popular TikTok, just as millennials won’t bat an eye if you say that a product appeared during a commercial break of Columbo. Before designing your package, determine who it’s for.

Follow Packaging Trends

Yes, just like clothing, there are trends in the packaging world! When designing a new product, it’s a good idea to check out other items currently on the market and observe any commonalities. You don’t want to package your new product with outdated strategies; consumers will subconsciously associate your product with “old news.”

Without a great design, any product can get lost in the shuffle. With these tips to help your product stand out on the shelves, build your packaging thoughtfully and ensure success for your product.